Team: Kalina ROY
Role: UX/UI Designer
Format: Desktop
Client: Growspace
Growspace is a micro-learning platform, that helps users to gain knowledge in a fast, enjoyable way using gamification as part of it's functionality .
On the platform you will find:
Gamified experience
Self-development books
Not a conventional learning experience
During this case study you will delve into the following subjects:
Market research in micro-learning trends
Opportunities and Challenges
Competitor analyses, who is in competition with Growspace
Quantitative research including a deep dive survey with real users
Usability testing with real users
Platform problems and possible improvements
Key Findings:
Users retain information faster and more effectively through these methods.
Increased engagement and productivity compared to traditional learning approaches.
Growth Opportunity: Promising potential for expansion in this field based on user preferences.
Keeping large amounts of content engaging and organized to avoid information overload.
Converting large amounts of data into bite-sized micro-learning
Keeping the user motivated
Give the user options on how to receive information - read, listen, play
Prioritize personalization - make the experience as personal as possible
Onboarding process - give control to the user
Key Competitor Trends:
Reward systems to motivate users to return.
Personalized user experiences.
Simplified and effective onboarding processes.
Enhanced user control and flexibility.
Survey Insights
During the survey, data was collected from 14 participants, revealing several key insights:
Learning Preferences: Participants shared their preferred methods of consuming learning content.
Time Commitment: While market research suggests a 10-minute engagement, most participants expressed a willingness to engage for only 5 minutes.
Motivation Challenges: The majority reported struggling with motivation due to difficulties in retaining information.
